Don't hate the gate- how marketers can create gated content that's worth it
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Listen now (27 min) | Right offer, right price... We’ve been thinking a lot about value exchange in different circumstances. So often, marketers ask their customers or audience members to pay a price, but don’t consider if the content is worth it. Josh and Adrienne talk about value exchanges in marketing and how to really make it worth it, no matter the price.
Don't hate the gate- how marketers can create gated content that's worth it
Don't hate the gate- how marketers can create…
Don't hate the gate- how marketers can create gated content that's worth it
Listen now (27 min) | Right offer, right price... We’ve been thinking a lot about value exchange in different circumstances. So often, marketers ask their customers or audience members to pay a price, but don’t consider if the content is worth it. Josh and Adrienne talk about value exchanges in marketing and how to really make it worth it, no matter the price.