Don't hate the gate- how marketers can create gated content that's worth it
Right offer, right price... We’ve been thinking a lot about value exchange in different circumstances. So often, marketers ask their customers or audience members to pay a price, but don’t consider if the content is worth it.
Josh and Adrienne talk about value exchanges in marketing and how to really make it worth it, no matter the price.
Places where a commitment is required
Motivation- the audience may want what you have, but they aren’t sure if it’ll be worth the price they pay
What's on the other side of the offer?
It’s not the gate that people hate, it’s the crappy content on the other side. If the marketer provides something amazing, then an email address feels like a no-brainer.
Lose volume some people
Qualifier for right people
Examples We’ve Seen Work
Email Drip courses