There are so many challenges that one-person marketing teams face. One of the best executions is when the marketer is the “final say person” and is the manager and strategist who utilizes the talent of agencies and freelancers.
The most important job of the one-person marketer is to share your particular marketing expertise with your boss. And be able to teach them how your expertise ties to revenue.
How to level up as a one-person marketing team:
Build a team of freelancers
Set expectations in output and cadence of content and marketing initiatives