Marketing Retro Podcast
Marketing Retro Podcast
The Year of efficiency- Part 1 How to use ChatGPT as a partner for an efficient marketing team.
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The Year of efficiency- Part 1 How to use ChatGPT as a partner for an efficient marketing team.

Part of One of our series on “The year of efficiency”. We look into how you run efficient teams and efficient marketing practices.

We talk a bit about “ChatGPT” and how a marketer can use it to create efficient processes.

  1. Do you really know your buyer’s journey? There’s a clear need to understand the steps your buyers go through when buying your product, but often marketers aren’t looking closely at the data.

Understand your numbers clearly. Look into your CRMs, go back to your customer, and nuanced understanding of your customer’s behavior.

How We’ve Used ChatGPT for Efficiency

  1. To help find holes in your content, or create an outline.

  2. Treat it as a partner in your process, not a replacement.

  3. Dynamic ad keyword research

  4. Messaging Mapping

  5. Job description from video transcript

  6. Ask ChatGPT for feedback on a piece

  7. Expert participated and contributed AI articles

  8. New hire knowledge hub

  9. Creative ad brainstorming

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Marketing Retro Podcast
Marketing Retro Podcast
Adrienne and Josh's weekly marketing podcast where two friends discuss their opinions on varying marketing topics
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Josh Ho
Adrienne Barnes