Part of One of our series on “The year of efficiency”. We look into how you run efficient teams and efficient marketing practices.
We talk a bit about “ChatGPT” and how a marketer can use it to create efficient processes.
Do you really know your buyer’s journey? There’s a clear need to understand the steps your buyers go through when buying your product, but often marketers aren’t looking closely at the data.
Understand your numbers clearly. Look into your CRMs, go back to your customer, and nuanced understanding of your customer’s behavior.
How We’ve Used ChatGPT for Efficiency
To help find holes in your content, or create an outline.
Treat it as a partner in your process, not a replacement.
Dynamic ad keyword research
Job description from video transcript
Ask ChatGPT for feedback on a piece
Expert participated and contributed AI articles
New hire knowledge hub
Creative ad brainstorming