Nov 8, 2022 • 22M

Brand Is a Loaded Term: Can a Company Really Create a "Brand"

 
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Appears in this episode

Josh Ho
Adrienne Barnes
Adrienne and Josh's weekly marketing podcast where two friends discuss their opinions on varying marketing topics
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How Brand Makes Our Buying Decisions for us.

  • Josh and Adrienne talk about brand as an ecosystem.

  • Brand can make your product decisions for you.

What makes something a “brand”

  • Can you be a brand early on?

  • Do we consider ourselves a brand

Is Brand created internally by the company or externally from the consumers?

When do you know you’re a brand?

Does Brand relate to BTC or can B2B SaaS have a brand?

What’s the difference between a brand and a business?

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