Nov 8, 2022 • 22M

Brand Is a Loaded Term: Can a Company Really Create a "Brand"

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Appears in this episode

Josh Ho
Adrienne Barnes
Adrienne and Josh's weekly marketing podcast where two friends discuss their opinions on varying marketing topics
Episode details

How Brand Makes Our Buying Decisions for us.

  • Josh and Adrienne talk about brand as an ecosystem.

  • Brand can make your product decisions for you.

What makes something a “brand”

  • Can you be a brand early on?

  • Do we consider ourselves a brand

Is Brand created internally by the company or externally from the consumers?

When do you know you’re a brand?

Does Brand relate to BTC or can B2B SaaS have a brand?

What’s the difference between a brand and a business?