Brand Is a Loaded Term: Can a Company Really Create a "Brand"

How Brand Makes Our Buying Decisions for us.

• Josh and Adrienne talk about brand as an ecosystem.

• Brand can make your product decisions for you.

What makes something a “brand”

• Can you be a brand early on?

• Do we consider ourselves a brand

Is Brand created internally by the company or externally from the consumers?

When do you know you’re a brand?

Does Brand relate to BTC or can B2B SaaS have a brand?

What’s the difference between a brand and a business?