Pre-Market vs Post-Market Fit Approach to Content Marketing
2:13- The founder must make content marketing a priority.
4:15- Sales vs brand and content
5:30- What is product market fit?
6:24- Thought-leadership content (ugh..cringe)
11:30- Referral Rock’s strategy in the early days
13:30- Should a founder practice their business messaging on their personal brand?
18:45- Turning a founder anecdote into a post
19:45: The founder will never regret building a personal brand