Nov 29, 2022 • 28M

Growth Insights: Adrienne's Newest Venture

 
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Adrienne and Josh's weekly marketing podcast where two friends discuss their opinions on varying marketing topics
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In this episode, Josh and Adrienne talk about Adrienne’s most recent messaging shift, and what new offerings she has coming.

  • Adrienne shares how she started doing marketing research and Best Buyer Persona.

  • The big mistake she made by naming it “Best Buyer Persona”

  • The advice to marinate in the problem

  • How to shift messaging and let go of your “brand”