Growth Insights: Adrienne's Newest Venture

In this episode, Josh and Adrienne talk about Adrienne’s most recent messaging shift, and what new offerings she has coming.

• Adrienne shares how she started doing marketing research and Best Buyer Persona.

• The big mistake she made by naming it “Best Buyer Persona”

• The advice to marinate in the problem

• How to shift messaging and let go of your “brand”