How do align marketing assets when resources are low? Taking advantage of all of your resources will be a valuable skill as B2B SaaS marketers navigate through the current economy.
You likely have more assets within your organization than you’re aware of.
Aligning marketing assets with current needs and resonance within the organization
Share assets across the organization
Categories of Assets Josh mentions
Talent / People Skills
Founders / Team members
Examples .. Tactical skills
Thought Leadership Content Marketing
Copywriting for Landing Pages
B2B Social Media
Product Design UI/UX
Customer Systems + Integration Workflows (CRMs, CMS, Zapier)
Email Newsletter/Publication Communication Writing to Customers & Prospects
Video Content Creation
Creating frameworks for explaining concepts
Distribution - Access to people
Social Media Following
Side of a truck
Side of building
"Universities / learning centers"
Access to Insights
Sales team (recordings) a la gong?
Product usage data
Aggregate customer data