How to use marketing assets when resources are low

How do align marketing assets when resources are low? Taking advantage of all of your resources will be a valuable skill as B2B SaaS marketers navigate through the current economy.

• You likely have more assets within your organization than you’re aware of.

• Aligning marketing assets with current needs and resonance within the organization

• Share assets across the organization

Categories of Assets Josh mentions

Talent / People Skills

1. Founders / Team members

2. Examples .. Tactical skills

3. Thought Leadership Content Marketing

4. SEO

5. Copywriting for Landing Pages

6. Technical writing

7. Demand Generation

8. B2B Social Media

9. Product Design UI/UX

10. Product Management

11. Customer Advocacy

12. Customer Systems + Integration Workflows (CRMs, CMS, Zapier)

13. Email Newsletter/Publication Communication Writing to Customers & Prospects

14. Customer Interviews

15. Product Launches

16. Video Content Creation

17. People Management

18. Project Management

19. Partnership Management

20. Creating frameworks for explaining concepts

Distribution - Access to people

1. Email lists

2. Customers

3. Newsletter subscribers

4. Communities?

5. SEO Traffic

6. Social Media Following

7. Networks (people)

8. Partnerships/Friends....

9. Side of a truck

10. Side of building

Content

1. Quizzes

2. PDFs

3. Calculators

4. "Universities / learning centers"

5. Hubspot Academy

Access to Insights

1. Sales team (recordings) a la gong?

2. CRM data

3. Product usage data

4. Aggregate customer data