How to use marketing assets when resources are low
How do align marketing assets when resources are low? Taking advantage of all of your resources will be a valuable skill as B2B SaaS marketers navigate through the current economy.
You likely have more assets within your organization than you’re aware of.
Aligning marketing assets with current needs and resonance within the organization
Share assets across the organization
Categories of Assets Josh mentions
Talent / People Skills
Founders / Team members
Examples .. Tactical skills
Thought Leadership Content Marketing
SEO
Copywriting for Landing Pages
Technical writing
Demand Generation
B2B Social Media
Product Design UI/UX
Product Management
Customer Advocacy
Customer Systems + Integration Workflows (CRMs, CMS, Zapier)
Email Newsletter/Publication Communication Writing to Customers & Prospects
Customer Interviews
Product Launches
Video Content Creation
People Management
Project Management
Partnership Management
Creating frameworks for explaining concepts
Distribution - Access to people
Email lists
Customers
Newsletter subscribers
Communities?
SEO Traffic
Social Media Following
Networks (people)
Partnerships/Friends....
Side of a truck
Side of building
Content
Quizzes
PDFs
Calculators
"Universities / learning centers"
Hubspot Academy
Access to Insights
Sales team (recordings) a la gong?
CRM data
Product usage data
Aggregate customer data