How we launched "Marketing Retro"

Adrienne shares her thoughts about launching in general.

1. Always work from the end to the beginning.

2. What’s the main goal?

3. Who are we talking to?

4. Where do those people hang out?

5. What’s a good timeline for launch that doesn’t exhaust your audience, and builds excitement?

• Josh challenges the idea of a launch of an evergreen podcast.

• Isn’t people’s attention sparse? If you’ve got their attention during the “launch” shouldn’t you just share the podcast?

• Momemtun is important.

• Ideas to boost engagement, but not tease