Mar 21 • 31M

Should you hire a fractional CMO?

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Appears in this episode

Josh Ho
Adrienne Barnes
Adrienne and Josh's weekly marketing podcast where two friends discuss their opinions on varying marketing topics
Episode details

Josh is on his marketing tour-networking with a lot of marketers as he looks to fill a potential role on his team.

Most startups will need a fCMO to be a person who can devise a strategy while also executing their ideas.

What are some things a qualified fCMO must have:

  1. Can navigate multiple marketing channels.

  2. Understands analytics and can tie marketing channels to revenue.

  3. Knows how to internally sell initiatives.

  4. Can implement new campaigns and monitor success.