Should you hire a fractional CMO?

Josh is on his marketing tour-networking with a lot of marketers as he looks to fill a potential role on his team.

Most startups will need a fCMO to be a person who can devise a strategy while also executing their ideas.

What are some things a qualified fCMO must have:

1. Can navigate multiple marketing channels.

2. Understands analytics and can tie marketing channels to revenue.

3. Knows how to internally sell initiatives.

4. Can implement new campaigns and monitor success.