Adrienne and Josh chat about how marketing teams can use frameworks to produce quality assets that help achieve internal goals.
What is a framework?
A system that clarifies thinking and provides parameters for thinking.
Some Favorite Frameworks:
Hubspot’s Flywheel
Jobs-to-be-done
Skyscraper Technique
Some downfalls of frameworks:
the context to be the right fit for the framework.
Be ok to bend the rules of the framework.
Sometimes the outputs aren’t determined
When it’s heavily restrictive, you may have a template, not a framework
Identify the problem, then chose a framework to help you achieve your outcomes.
The right framework for the right problem