Feb 28 • 31M

The right framework for the right problem

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Appears in this episode

Josh Ho
Adrienne Barnes
Adrienne and Josh's weekly marketing podcast where two friends discuss their opinions on varying marketing topics
Episode details

Adrienne and Josh chat about how marketing teams can use frameworks to produce quality assets that help achieve internal goals.

What is a framework?

A system that clarifies thinking and provides parameters for thinking.

Some Favorite Frameworks:

  • Hubspot’s Flywheel

  • Jobs-to-be-done

  • Skyscraper Technique

Some downfalls of frameworks:

  • the context to be the right fit for the framework.

  • Be ok to bend the rules of the framework.

  • Sometimes the outputs aren’t determined

  • When it’s heavily restrictive, you may have a template, not a framework

Identify the problem, then chose a framework to help you achieve your outcomes.