Feb 28 • 31M

The right framework for the right problem

 
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Appears in this episode

Josh Ho
Adrienne Barnes
Adrienne and Josh's weekly marketing podcast where two friends discuss their opinions on varying marketing topics
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Adrienne and Josh chat about how marketing teams can use frameworks to produce quality assets that help achieve internal goals.

What is a framework?

A system that clarifies thinking and provides parameters for thinking.

Some Favorite Frameworks:

  • Hubspot’s Flywheel

  • Jobs-to-be-done

  • Skyscraper Technique

Some downfalls of frameworks:

  • the context to be the right fit for the framework.

  • Be ok to bend the rules of the framework.

  • Sometimes the outputs aren’t determined

  • When it’s heavily restrictive, you may have a template, not a framework

Identify the problem, then chose a framework to help you achieve your outcomes.