
Jan 17 • 27M
Where can you market your product in places that aren't expected
Adrienne and Josh's weekly marketing podcast where two friends discuss their opinions on varying marketing topics
Josh shares one of his favorite marketing strategies: finding underutilized real estate in Referral Rock’s marketing.
What does underutilized real estate mean? It’s when marketing is found in unexpected but intentional places.
Obvious Marketing Places:
Home Page
Landing Pages
Social Media
Newsletter
Underutilized Marketing Places:
Customer Onboarding
Email footers
After form pages- demo request, white paper, lead magnet, etc
“powered by” brand
Zoom links and backgrounds
Social Media bios