Jan 17 • 27M

Where can you market your product in places that aren't expected

 
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Appears in this episode

Josh Ho
Adrienne and Josh's weekly marketing podcast where two friends discuss their opinions on varying marketing topics
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Josh shares one of his favorite marketing strategies: finding underutilized real estate in Referral Rock’s marketing.

What does underutilized real estate mean? It’s when marketing is found in unexpected but intentional places.

Obvious Marketing Places:

  • Home Page

  • Landing Pages

  • Social Media

  • Newsletter

Underutilized Marketing Places:

  • Customer Onboarding

  • Email footers

  • After form pages- demo request, white paper, lead magnet, etc

  • “powered by” brand

  • Zoom links and backgrounds

  • Social Media bios

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