Where can you market your product in places that aren't expected

Josh shares one of his favorite marketing strategies: finding underutilized real estate in Referral Rock’s marketing.

What does underutilized real estate mean? It’s when marketing is found in unexpected but intentional places.

Obvious Marketing Places:

• Home Page

• Landing Pages

• Social Media

• Newsletter

Underutilized Marketing Places:

• Customer Onboarding

• Email footers

• After form pages- demo request, white paper, lead magnet, etc

• “powered by” brand

• Zoom links and backgrounds

• Social Media bios