Jan 17 • 27M

Where can you market your product in places that aren't expected

 
1×
0:00
-27:14
Open in playerListen on);
    Substack App
    Download MP3
    Get a private RSS link for listening
    Subscribe to Marketing Retro Podcast to get a private link for listening in your favorite podcast player. Learn about RSS.
Adrienne and Josh's weekly marketing podcast where two friends discuss their opinions on varying marketing topics
Episode details
Comments

Josh shares one of his favorite marketing strategies: finding underutilized real estate in Referral Rock’s marketing.

What does underutilized real estate mean? It’s when marketing is found in unexpected but intentional places.

Obvious Marketing Places:

  • Home Page

  • Landing Pages

  • Social Media

  • Newsletter

Underutilized Marketing Places:

  • Customer Onboarding

  • Email footers

  • After form pages- demo request, white paper, lead magnet, etc

  • “powered by” brand

  • Zoom links and backgrounds

  • Social Media bios