Josh shares one of his favorite marketing strategies: finding underutilized real estate in Referral Rock’s marketing.
What does underutilized real estate mean? It’s when marketing is found in unexpected but intentional places.
Obvious Marketing Places:
Home Page
Landing Pages
Social Media
Newsletter
Underutilized Marketing Places:
Customer Onboarding
Email footers
After form pages- demo request, white paper, lead magnet, etc
“powered by” brand
Zoom links and backgrounds
Social Media bios
Where can you market your product in places that aren't expected