Why do companies send zero emails or a billion emails?

A company’s newsletter strategy is one of the most obvious pieces of marketing to your audience.

What is Josh’s approach at Referral Rock?

• different teams own different announcements within the company

• try to stay top of mind with low cadence and not product-specific emails

• Josh tells the story of “Word of Mouth”

• How does Josh create predictability and consistency with a newsletter?

Adrienne’s Newsletter Thoughts

• Curated newsletters make it easier to create consistency

• Newsletters should not be a low funnel and try to sell

• Does your newsletter topic have enough breadth to be a consistent newsletter?

• What’s a good newsletter cadence?