Dec 6, 2022 • 28M

Why do companies send zero emails or a billion emails?

Josh and Adrienne talk about newsletter cadence, the good, the bad, and the boring.

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Appears in this episode

Josh Ho
Adrienne Barnes
Adrienne and Josh's weekly marketing podcast where two friends discuss their opinions on varying marketing topics
Episode details

A company’s newsletter strategy is one of the most obvious pieces of marketing to your audience.

What is Josh’s approach at Referral Rock?

  • different teams own different announcements within the company

  • try to stay top of mind with low cadence and not product-specific emails

  • Josh tells the story of “Word of Mouth”

  • How does Josh create predictability and consistency with a newsletter?

Adrienne’s Newsletter Thoughts

  • Curated newsletters make it easier to create consistency

  • Newsletters should not be a low funnel and try to sell

  • Does your newsletter topic have enough breadth to be a consistent newsletter?

  • What’s a good newsletter cadence?