A company’s newsletter strategy is one of the most obvious pieces of marketing to your audience.
What is Josh’s approach at Referral Rock?
different teams own different announcements within the company
try to stay top of mind with low cadence and not product-specific emails
Josh tells the story of “Word of Mouth”
How does Josh create predictability and consistency with a newsletter?
Adrienne’s Newsletter Thoughts
Curated newsletters make it easier to create consistency
Newsletters should not be a low funnel and try to sell
Does your newsletter topic have enough breadth to be a consistent newsletter?
What’s a good newsletter cadence?