Feb 21 • 32M

Writing is hard: Find the balance between high value and high quality writing

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Appears in this episode

Josh Ho
Adrienne Barnes
Adrienne and Josh's weekly marketing podcast where two friends discuss their opinions on varying marketing topics
Episode details

The 42/Agency Process was a different approach to putting together a “thought-piece” in their newsletter. Josh and Adrienne take a look at how the team takes what feels like a casual conversation and turned it into high-value content.

Ways 42/Agency Created a Thought-Leadership Piece:

  1. Approached the interview as a conversation and somewhat open-ended.

  2. Listen to the conversation and let it direct the narrative of the content rather than looking for points to back up an already-established narrative.

  3. The in-depth nuanced style content takes longer, but will be much more valued in the world of AI written content.

  4. Can a brand have the long term viewpoint on content creation?

  5. Find some great journalists to help with content.

Great examples of companies creating content in a different way:

  1. Sparktoro

  2. Databox