Writing is hard: Find the balance between high value and high quality writing
The 42/Agency Process was a different approach to putting together a “thought-piece” in their newsletter. Josh and Adrienne take a look at how the team takes what feels like a casual conversation and turned it into high-value content.
Ways 42/Agency Created a Thought-Leadership Piece:
Approached the interview as a conversation and somewhat open-ended.
Listen to the conversation and let it direct the narrative of the content rather than looking for points to back up an already-established narrative.
The in-depth nuanced style content takes longer, but will be much more valued in the world of AI written content.
Can a brand have the long term viewpoint on content creation?
Find some great journalists to help with content.
Great examples of companies creating content in a different way: