Archive - Marketing Retro Podcast

We're taking a summer break!

Thanks so much for a great season 1! Josh and Adrienne have big plans, goals, and family plans so we’re taking the summer off to focus on those things…

Jun 13, 2023 •

and

Adrienne Barnes

16:00

What type of marketer are you?

Do you know what kind of marketer you are? Adrienne went through practice to gain clarity on her marketing strengths, weaknesses, and areas of learning…

Jun 6, 2023 •

and

Adrienne Barnes

29:02

May 2023

Performance Marketing Insights with Kamil Rextin from

Kamil Rextin joins us again at Marketing Retro!

May 23, 2023 •

,

Adrienne Barnes

, and

34:49

When a marketer has to delegate...

In this episode, Josh and Adrienne explore the benefits of bringing on a generalist assistant or a specialist. Adrienne shares her experience hiring VAs…

May 9, 2023 •

and

Adrienne Barnes

25:05

Was the creator economy a bubble due to zero-interest rates?

We chat with Kamil Rextin from 42 Agency to hear his thoughts.

May 2, 2023 •

,

Adrienne Barnes

, and

34:45

April 2023

Year of Efficiency - Part 2 - Tools and Processes to Stay Efficient

Josh and Adrienne talk about what tactical efforts can be made to ensure you’re operating as efficiently as possible. Look at the most important pieces…

Apr 25, 2023 •

and

Adrienne Barnes

27:24

The Year of efficiency- Part 1 How to use ChatGPT as a partner for an efficient marketing team.

Part of One of our series on “The year of efficiency”. We look into how you run efficient teams and efficient marketing practices. We talk a bit about…

Apr 18, 2023 •

and

Adrienne Barnes

30:04

Challenges Of The One-Person Marketing Team

There are so many challenges that one-person marketing teams face. One of the best executions is when the marketer is the “final say person” and is the…

Apr 11, 2023 •

20:38

Why do customers really buy?

Josh and Adrienne chat about a JTBD experiment.

Apr 4, 2023 •

Adrienne Barnes

and

25:09

March 2023

How vetting for marketing is different from engineering

How do you vet a marketing professional in an ethical way. There’s a challenge in the hiring market today, for folks who want to hire qualified folks…

Mar 28, 2023 •

and

Adrienne Barnes

25:13

Should you hire a fractional CMO?

Josh is on his marketing tour-networking with a lot of marketers as he looks to fill a potential role on his team. Most startups will need a fCMO to be…

Mar 21, 2023 •

and

Adrienne Barnes

31:19

This crazy market.

Josh and Adrienne talk about what the current economy looks like and how it can impact marketers, especially those in B2B SaaS. As a caveat, Josh and…

Mar 14, 2023 •

and

Adrienne Barnes

26:20

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